Here are the spring 1999 ratings for the Kansas City market among listeners ages 12+, according to Arbitron (winter 1999 ratings in parentheses):
All-day (Mon-Sun 6 a.m.-midnight)
1. KMXV-FM (93.3), 8.5 share (5.7)
2. KQRC-FM (98.9), 7.4 (6.1)
3. KPRS-FM (103.3), 6.3 (7.5)
4. WDAF-AM (610), 6.2 (7.1)
5. KMBZ-AM (980), 6.1 (5.9)
6. KUDL-FM (98.1), 5.4 (5.4)
7. KCFX-FM (101.1), 4.9 (4.6)
8. (tie) KFKF-FM (94.1), 4.6 (6.8)
8. (tie) KCMO-FM (94.9), 4.6 (4.3)
10. (tie) KYYS-FM (99.7), 4.4 (4.5)
10. (tie) KBEQ-FM (104.3), 4.4 (4.4)
12. KCIY-FM (106.5), 3.8 (3.3)
13. KXTR-FM (96.5), 3.6* (3.3)
14. KCMO-AM (710), 3.4 (2.9)
15. KSRC-FM (102.1), 3.3 (3.4)
16. KCHZ-FM (95.7), 3.1 (2.4)
17. KNRX-FM (107.3), 2.6 (2.8)
18. KLZR-FM (105.9), 1.7 (1.3)
19. KPRT-AM (1590), 1.6 (1.9)
20. KCTE-AM (1510), 1.5 (2.2)
21. KFEZ-AM (1340), 0.9 (1.2)
22. KPHN-AM (1190), 0.7 (N/A)
* KXTR-FM was simulcast on KUPN-AM (1480). KUPN has since been sold to HME Communications of Fayetteville, Ark.
NOTE: One share point represents one percent of listeners (persons
using radio) during the average quarter-hour. Spring 1999 covers the period
April 1-June 30.
These stations are non-commercial and non-rated: KCUR-FM (89.3), KKFI-FM
(90.1), KLJC-FM (88.5), KRBW-FM (90.5), KWJC-FM (91.9)
Morning drive (6-10 a.m.) (winter 1999 share in parentheses)
1. KQRC, Johnny Dare and Murphy Wells, 9.2 (7.4)
2. WDAF, David Lawrence, 8.1 (10.4)
3. KMXV, Mike Kennedy and Nycki Pace, 6.8 (4.9)
4. KUDL, Dan Hurst and Glo Goodwin, 6.0 (5.5)
5. (tie) KMBZ, Noel Heckerson and Ellen Schenk, 5.9 (6.5)
5. (tie) KBEQ, Randy Miller, 5.9 (5.6)
7. KFKF, Dale Carter and Mary McKenna, 5.5 (6.7)
8. KPRS-FM, Sonny Andre and Myron D, 5.3 (6.9)
9. KYYS, Max Floyd, Larry Moffitt and Tanna Guthrie, 4.8 (4.9)
10. KCMO-AM, Mike Murphy, 4.2 (3.1)
Afternoon drive (3-7 p.m.)
1. KMXV, Kelly Urich, 9.2 (6.1)
2. KQRC, Valorie Knight, 7.2 (6.1)
3. KPRS-FM, Lauryn Nicole, 6.1 (6.9)
4. KCMO-FM, "Katfish" Kris Kelly, 5.6 (4.5)
5. KUDL, Sheral Collins, 5.1 (5.3)
6. KMBZ, Don Fortune and Soren Petro, 5.0 (4.8)
7. KCFX, Scott Johnson, 4.7 (5.2)
8. KYYS, Marty Wall, 4.6 (5.1)
9 (tie). KFKF, Mark McKay, 4.5 (7.2)
9 (tie). KBEQ, T.J. McEntire, 4.5 (4.7)